Sales Development Associate
Job Description:
About the Company
Outsentia is hiring for an early-stage industrial search and supplier discovery platform built to help buyers find the right suppliers quickly and accurately. Unlike legacy industrial directories that prioritize paid placement, their platform is designed to surface the best supplier match based on real capability and specialization.
They are currently focused on supplier growth. Their first milestone is onboarding 100 founding suppliers, followed by scaling to 1,000 early adopters and building the foundation for long-term market adoption.
Role Overview
The Senior Sales Development Associate (Supplier Acquisition) will own outbound supplier acquisition and help build the outreach engine that drives early growth. This person will be responsible for sourcing, contacting, qualifying, and converting suppliers into paid platform membership. The role is hands-on and execution focused, but also includes process development, reporting discipline, and messaging experimentation.
You will work directly with the founder and core team to refine positioning, build an outreach strategy, and develop a repeatable playbook that can scale as the business grows.
This role offers a base salary plus quarterly commission.
Key Responsibilities
Supplier acquisition and outbound execution
- Conduct outbound outreach to industrial suppliers via phone, email, and LinkedIn
- Run structured daily outreach and follow-up sequences to qualified supplier lists
- Schedule and conduct discovery calls with supplier decision makers and guide them through the membership offer
- Convert early-stage suppliers into founding members and early adopter plans
- Partner with leadership to manage a controlled ramp that prioritizes quality onboarding and feedback over volume in the first months
Outreach strategy and messaging development
- Collaborate with the founder to refine positioning, objection handling, and call scripts
- Test multiple outreach approaches, including call-first campaigns, email sequences, and founder-led video messaging
- Develop and iterate email templates, voicemail scripts, follow-up cadences, and nurture sequences
- Capture structured insights from supplier conversations to improve messaging and inform product evolution
CRM ownership and reporting discipline
- Own pipeline management and activity tracking in the client's CRM
- Track outreach volume, conversion rates, meeting rates, close rates, and supplier feedback themes
- Ensure clean CRM data and consistent reporting so leadership can accurately evaluate performance and ROI
- Use assigned tracking URLs, UTM parameters, and other attribution tools to measure supplier acquisition by channel and rep
Systems and tooling buildout
- Help recommend and implement outbound tooling such as dialing systems, lead enrichment, and email sequencing tools
- Support process documentation and workflow setup so future team members can ramp quickly
- Work closely with leadership to determine what should remain manual early on and what should be automated as volume increases
Qualifications
- 3 to 6 plus years of outbound sales or SDR leadership experience in B2B environments
- Strong cold calling ability and comfort speaking with owners and operators at small to mid-sized industrial companies
- Experience managing outbound workflows and pipeline activity in HubSpot or a comparable CRM
- Strong process orientation and ability to build structure from scratch
- Excellent written and spoken English with strong phone presence
- Highly organized, consistent follow-through, and able to operate independently in a startup environment
Preferred Qualifications
- Experience selling memberships, subscriptions, or SaaS solutions
- Experience working in industrial sectors such as manufacturing, distribution, supply chain, or industrial services
- Comfort working in an early-stage environment where messaging and processes must be continuously tested and refined
- Familiarity with outbound tools such as Apollo, Outreach, Salesloft, Aircall, or similar systems
Success Metrics
- Supplier sign-ups per month with controlled ramp expectations early
- Conversion rate from outreach to scheduled call to closed supplier membership
- Quality of CRM tracking and consistency of reporting
- Effectiveness of messaging, measured by response and meeting rates
- Ability to create a repeatable outbound playbook that enables the company to scale the sales function